Rarely do I actually get excited about a produt. As Scrivs has recently pointed out, hype is readily available on the web. From anything 37signals puts out, to Blinksale from Firewheel Design, you can’t click three times without seeing someone say “[Insert app name here] is the most amazing thing I’ve ever seen – a life saver” or something very similar.
And each of the companies developing these apps build on that hype by saying “10,000 people signed up on day one.” Okay, great. Tell me how many of those were using the free version (read: trying it out), how many are at each level, and how many are still actively using the product 6 months, 1 year, 2 years down the road. That to me is what makes a solid product worthy of hype, not how many people you can get to sign up based on advance marketing.
However, there is one product that I just plain can’t wait to use. I read an interview with the company’s CEO this morning. I found the product when I was looking for some solutions for a company I used to work for. We were needing to better manage email newsletters and this looked like the exact answer to our needs. Too bad I couldn’t convince management of that.
Now that I’m in business for myself, I just can’t wait until I need to send out some material. I WANT to write a newsletter just to use the service. When someone wants to use your product so badly they’re looking for ways to do so, you’re doing something right. Kudos to the Campaign Monitor team.